Tech marketer, digital strategist, storyteller, & sushi aficionado. Bilingual w/ experience in SA, UK, UAE, Slovenia & New Zealand. I'm also the founder of Boguslavsky & Co. If you have a great digital marketing / transformation project that needs some serious skills, I can help. Based in Ras Al Khaimah, working with businesses in Dubai, UAE, Middle East and beyond. I'm skilled in building marketing functions, processes and teams from the ground up.
Four month project with this UK based Oil & Gas industry client - marketing strategy expertise to drive adoption of a new digital platform.
Heading up Visionect’s digital marketing team - world’s premier designer and developer of electronic paper solutions. Digital strategy & implementation for this European B2B startup.
Digital strategy and implementation for this eCommerce DTC brand. Marketing lead for both the in-house team and third party suppliers.
I’m a digital strategy & marketing specialist with over a decade of international marketing experience working at companies in Dubai, London, France, South Africa, New Zealand and Slovenia.
I have made a commercial impact in technology businesses whilst working in-house along with helping startup clients and small businesses.
I kicked off my career in London (circa 2007) as I was part of the original Zoomf.com team (the first property search engine in the UK) helping with growth & product development. I was part of the marketing team at two publishing firms in the UK - Integer Research & BMI.
I've held senior international marketing roles at technology companies such as Ringover (France) and Visionect (Slovenia).
Digital strategy work both agency side (I was the lead digital strategist at Serviceplan Middle East working with BMW & MINI) along with in-house for corporates, NGOs and startups.
My experience with B2B and B2C tech startups has honed my tech marketing skills. Worked with three startup brands in the health tech sector in 2021 & 2022. UK mental health startup + Urology medical devices brand + diagnostic tech SaaS.
Created, conceived & executed the launch of ‘Bathroom Empire’ - a first of its kind online magazine that merges the bathroom industry with storytelling.
Focus was on driving digital marketing transformation across the business with multiple stakeholders and complex decision making mechanisms for this Oil & Gas client.
Contracted to research, conceptualize and compile a three month social media strategy leading up to the theatrical release of the US film, 'Before I Disappear'. I then spent three months implementing the social media strategy, during the regional and international film festivals, and as part of the countdown to the actual theatrical release.
The challenge was launching a DTC ecommerce brand during a global pandemic, aimed at the luxury consumer appliances market. ROAS (return on ad spend): 6.86 within the first year Revenue: 74% increase from January 2021 to February 2021 alone! January 2021 saw a 46% increase to December's 2020 revenue
Project involved developing the prototype architecture, solution functionalities, technology requirements & ultimately build the MVP solution for a FinTech supply chain startup launching in the UK. B2B startup aimed at simplifying supply chain payments and minimising trade fraud. Transparent solution that is scalable to sustain hundreds of users enabling them to control data and perform trusted transactions and immediately to react to any possible intrusion into the system.
Contracted to conceptualize and compile the framework and modules for South Africa's first three year digital marketing degree to be offered by an accredited university.
Performance marketing for a B2B tech startup targeting the US & European market primarily. Conceptualise, create, run and test visual (videos primarily) and text campaigns on Instagram, Facebook and Google Ads. Instagram advertising became the key revenue driver in terms of tracked conversions and eCommerce sales.
Worked with the most wonderful Book Cafe in Dubai - one of my social media strategy projects and its implementation involved a Dubai F&B brand - BookMunchaward-winning Dubai cafe & restaurant
Part-time lecturer/speaker at DM3 Institute in the UAE, on the topics of digital marketing & leveraging technology to grow businesses.
Helping with go to market strategy for the UK, along with digital marketing for Ringover, a French SaaS telecoms organization.
Here are a few lines from people who I have worked with over the past 10+ years in my digital marketing career.
Some of my favourite international marketing projects / clients I took on whilst working
around the world.